As customers, we wondered why consultants and suppliers just wanted to sell us their “solutions” without hearing about our context. We decided that someday we’d build a company that would put customer understanding at its heart – and that before we would start a project, we would take time to see everything. In 2001, the opportunity to do that came knocking – and that’s how PANOPTIKA was born. We listen to our clients and help them see everything they need to make better decisions.
We look forward to working with you.
MEGANN WILLSON, MBA
For Megann, understanding customers and stakeholders, and what they need, begins with one question: What will you do when you find out? A skilled strategist, coach, and facilitator, Megann has honed her skills in Business-to-Business, Technology, and Pharmaceuticals.
Megann encourages you to look beyond the survey and work from the viewpoint of the customer, colleague, or teammate. Her decades of experience include depth-interviewing, focus group moderation, online moderation, design sprints and in-person and online coaching and collaboration sessions. She'll help you see your potential - and how to get there.
Megann’s vertical expertise includes:
Biotech – Cosmetics – Energy – Environmental – Food – Healthcare – Higher Education – Knitting – Manufacturing – Nutrition – Pharmaceuticals – Startups – Tech – Textiles
When she's not facilitating, researching, strategizing, workshopping, or coaching, you’ll probably find her cooking, food blogging, urban hiking, designing knitwear, travelling, upcycling textiles or working out.
STEVE WILLSON, PEng
For Steve, ensuring everything you do delivers value to your customer is a passion. When you make an assumption in your strategy you need to know there is data to support it. A curious and patient facilitator and researcher, Steve has extensive experience in Technology, Healthcare and Business.
Steve encourages you to work more innovatively with your customers and stakeholders. This includes engaging your customers where, when and how they are most comfortable. Using online frameworks, in-person depth-interviewing, focus group moderation, and design sprints, you'll add value, build relationships and hone your value proposition.
Steve’s vertical expertise includes:
Associations - Beverages - Biotech – Dental Care - Financial Services – Healthcare – Manufacturing – Medical - Pharmaceuticals – Startups – Social Media - Tech – Travel
When he's not moderating, collaborating, facilitating, or mentoring, you’ll probably find him playing his guitar, valiantly trying to learn mandolin, walking, golfing or reading about new ways to help build strong businesses.