We've been reading a great book from our friend Dr. Rick Nason of Dalhousie University, called It's Not Complicated: The Art and Science of Complexity for Business Success. It's definitely on our "read and recommended list for all our clients. When Megann met with Rick recently, they were discussing analogies for complex versus complicated things, such as: "Complex is like mayonnaise - once you make it, it can't be separated back into eggs, oil, and lemon juice". She shared her favourite description of companies who expect to be able to use complicated thinking for complex problems, like the way customers make decisions:
"It's as though they think customers can be handled like the cakes in an Easy Bake (TM) oven. If they just apply all the same tactics the same way, all the consumer behaviours will pop out the same way at the other end of the machine."
Hopefully you haven't been managing your customers like inputs in an Easy Bake oven, but if you have, and you'd like to work on building your team's complexity thinking, we can help. Why don't you give us a call, and we can get started with an introductory conversation about how to use the right thinking tools at the right time?
We're Megann and Steve Willson, and we're the Partners here at PANOPTIKA. We'd love to work with you and your team to help you see everything you need to know to make better decisions. You can also find us on Twitter, Facebook, or on LinkedIn. And if you'd like to play the home game with us, and get insights direct to your inbox, you can subscribe using the orange button.
We see startups and "stay ups" all the time, reaching a point where their costs are escalating as they work to get their product or service to market. Sometimes the issue is insufficient validation at the early stages. Other times, it can be that new information comes to light that wasn't previously available - and it is a complete game-changer. The trouble arises when there has already been significant investment in taking the current route. Those sunk costs make it incredibly expensive reverse the engines or take a new tack.
At times like that, it's helpful to think of the current way forward as a metaphorical sinking ship. No matter how much you've invested, you're better to get out with your life (and that of your product or service), than to hang on because of your sunk costs.
If you've sunk a lot of time and effort into your business, and evidence is making the way forward less evident, rather than clearer, we're here to help.
We're Megann and Steve Willson, and we're the Founders and Partners of PANOPTIKA. We'll work with you and your team to help you see everything you need to know to make better business decisions. You can find us on social media, too - on Twitter, Facebook, or LinkedIn. Sign up for our weekly news before the next issue drops on Friday afternoon, using the orange button, and learn what else we're learning by working with B2B customers around the world.
When was the last time you sat down and had a long talk with your oatmeal?
To those who’ve been around a while, this might remind them of a John Prine song…
But the point I’m trying to get at is: “What is the job your oatmeal is doing for you?”
If it’s a cold day, your oatmeal is warming you for the long day ahead.
If you had a too fun, late night, your oatmeal is settling your stomach, so you can reset your head.
Maybe oatmeal reminds you of those carefree mornings in the kitchen with your Grandmother.
Or perhaps it’s helping you lower your cholesterol so you can increase the chances that you’ll meet your own grandchildren.
So if a simple product such as oatmeal can do all these jobs, and more…what jobs do people need your product to do? And how can you use that understanding to develop long-term, profitable, customer relationships?
We’d like to help, and maybe even give you a legal smile!
Kudos to Clayton Christensen for introducing me to the concept of jobs your products do in his book: "The Innovator's Dilemma"
Megann and Steve, Partners in PANOPTIKA, are working for our clients every day to help them see everything they need to know to make better decisions in their complex business environment.
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