Do you have a long list of things you want to do, and never enough time to get them all done? Take your time!
No, I don't mean slowing down, although that can be helpful if you use the time to plan, prioritize, and jettison unhelpful commitments. I'm talking about making sure you take the time back, that others want to take from you. That unwieldy list of meetings? Ask for an agenda, and figure out whether there is something you need to learn or contribute. If your presence is simply to be another "warm body" in the room, you may be better off using your time and talent elsewhere. And what about those well-meaning colleagues, neighbours, or friends, who just want "a couple of minutes", when you've scheduled time to work on an important project, or study, or follow through on some other commitment you've made to yourself or others? This is truly a time when you need to take [back] your time. Make sure you have a polite response ready, such as "I've made a commitment to work on something right now. Can I call/email you when I'm done?" or "i'm working to a deadline at the moment - let me put some time in my calendar for you for when I'm finished, so I can give you my full attention."
Your time is valuable, as are your commitments to yourself and others. You owe it to yourself to take the time you've allocated. Remember: someone else's lack of planning doesn't need to be your emergency.
Too often, business owners and entrepreneurs forego educational opportunities and occasions to learn because they cost money. Oh, they'll spend money on advertising, or sales collateral, or even a new point-of-sale system. But when it comes to researching customers to serve them better, or worse yet, adding new skills to their own personal toolkit, they try to only use the "free" option. This is wrong-headed thinking, in our opinion. Why do we think that?
We believe spending money to learn is an investment. Investing in customer research can help you target more effectively, or move into more productive markets. Investing in tools or skills that make you more productive and a better seller will pay dividends to your business in short order. Thinking of either of these things as "spending" is a little like saving for retirement by putting your money in a sock under your mattress.
Of course you can't invest your money everywhere - so just like that retirement fund, you'll need to do some research to find what works best for you. And also like your other investments, you may have trouble figuring out just what that is. If that's the case, find yourself a coach who can help you evaluate your options.
There's a new skill or new information out there that will help your business grow. Start looking for your next investment, today.
Megann and Steve, Partners in PANOPTIKA, are working for our clients every day to help they need to know to make better decisions in their complex business environment.
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