Based on a completely unreliable, unscientific set of observational data gleaned from #socialmedia, we've noticed (and heard during phone calls) that many people who are suddenly forced to work from home (or who are used to working from home, and have had partners or offspring thrust into the mix) are having trouble with focus.
Steve and I have been working with clients for nearly twenty years, helping them focus on what's important when they are surrounded by irrelevant data and daily distractions. Here are a few tips that will help you get some real work done:
Stay safe out there, people. Keep your distance. Don't touch me, and I won't touch you. If you need help with your business, or planning a new one, let me know. You can also find us on Twitter: Steve or Megann. We're also on LinkedIn or Facebook. Under the Products tab, you can join a MasterMind group or explore coaching with us. Or you can just wait for news to arrive in your inbox, on Friday afternoons. (Just in case you've lost track of what day it is).
A little over a week ago, I was at a GATE (Gender and the Economy) event at Rotman. Here's a clip of Abigail Moriah talking about her experience. (If you can't see it, you can't be it).
Later in the event, Shirley Hoy talked about the importance of being able to zoom in, and zoom out, when approaching any issue. The next day, we were involved in a really spirited discussion with clients about something similar. Whether it's design thinking, or understanding customers, or working through a business challenge, the ability to take multiple perspectives is invaluable. It's where that old adage about not being able to see the forest for the trees comes from.
Why is this important to you? If you want to make #better decisions, by all means, look at the big picture. That's critical. Then take time to focus on a few details. And lastly, zoom back out again to see if what you saw at the beginning looks the same as it did when you first considered it.
My name is Megann Willson, and I'm one of the Partners here at PANOPTIKA. With my partner, Steve Willson, we work with our clients to find practical, usable solutions to their customer challenges. We can help you cut through complexity and ambiguity and zoom in on what's important. Find more insights on Twitter, Facebook, or LinkedIn. Then click below to sign up for weekly news that will help you make better decisions for your business.
Entrepreneurs and salespeople love opportunities. (Us included). We love hitting targets, self-imposed or otherwise. We're always looking around, discovering new ways to do things, meeting people, and creating solutions.
What's wrong with that? It's that it can make us unfocused. If you want to hit a target, you need to take aim. But where, when there are so many choices? Also, what if you've got a whole gallery of people giving you advice or direction? The customer wants one thing. Your boss wants another. Your colleagues have (in their mind, at least) a better idea. Your quota says you want something different. So if you've got a whole line of targets in front of you, how do you focus? Shouldn't you seize every opportunity? When it comes to choosing which product to work on, or which new customer, focus is where the magic happens. Otherwise, when you let loose that arrow (your effort), there's a chance it won't hit any of the targets, and will just sail on by. Or that your effort won't be sufficiently powerful to even get you to the targets in the first place.
Here are five time-tested methods for improving your focus, whether it's on a finishing one of your projects, getting a new customer, or choosing which idea to develop. Start by making a list of all the things you could focus on to achieve your goal. Then do any one of these (all five are useful, but if you've read this far and you want to improve your focus, you might as well start practicing).
Now that you've found your focus, I'll share a little secret. No one can focus 100% on anything. But follow the Pareto Principle, and you can get there. Find those 20% of your targets that will give you 80% of what you want, and give them 80% of your effort. Then you can feel free to give the other 20% of your time and resources to the remainder, in good conscience.
I'm Megann Willson, and I'm one of the Partners here at PANOPTIKA. We work with clients to help them use customer-centricity to focus their efforts and their strategy where they can make the most difference. You can also find us on Twitter and on Facebook, and for ongoing news about topics like this one, click the button below.
"We'd like to investigate this. Oh, and it would also be great to find out more about this. And a few members of the team thought it would be really interesting to explore this."
When your product is new, or your team is new, or you're just getting started with your business, you want to know everything. Any market information could be useful. All customer insights might be relevant. As a consequence, we often meet new clients, new teams, or founders, who want to look at a really big basket of questions. Sounds fair, doesn't it? They have a lot to learn. So what's the issue?
The issue is that the other shoe usually drops, right about then. The client says, "And we really want you to do a deep dive on this."
The fact of the matter is, giant companies who can afford massive amounts of data, may be able to afford to be wasteful with their investigations. They may be able to "go deep" on a lot of different topics, all at once. If you look carefully, though, you'll usually find that there are many teams, each going deep on a topic or two. If your company is small, you risk learning a little about a lot, and a lot...about nothing.
How can you mitigate this risk? These four steps that can help:
I'm Megann Willson and I'm one of the Partners at PANOPTIKA. We work with our clients to help them see everything they need to make better decisions - using better data, a better approach, or a better frame of reference. You can also follow us on Twitter, Facebook, or LinkedIn. For more news you can use to help you or your team to make better decisions, click the handy button, below.
Megann and Steve, Partners in PANOPTIKA, are working for our clients every day to help them see everything they need to know to make better decisions in their complex business environment.
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