How do you feel when something doesn't go as planned? Disappointed? Frustrated? Annoyed?
What about energized, excited, or enthusiastic?
Over the past few weeks, I've been working with a client to get ready for an important strategy session. They know there are big shifts looming on the horizon, and they want to be ready. They've done the right thing by taking a proactive approach, and they've been looking at data, exploring potential outcomes, and discussing "how might we" scenarios. Yet suddenly, in the midst of a session with outside partners, key team members, and even an advisor from head office, they weren't making headway. Someone said, "Let's change the focus entirely!"
Now there are times when this might just be a tactic to avoid hard conversations, but in this case, it was because they realized they were looking at the problem through the wrong lens. Their problem definition was out of whack, and they got clarity on this because they had everyone in the room, and because they weren't so married to the facilitation method they had chosen, that they kept trying to force-fit solutions to the wrong problem. Once they stepped back and framed the challenge in a new way, they were able to very quickly devine the realm of possible scenarios, determine how they could respond to these in their own favour, and what proactive steps they could take right now, to get ready for the most likely eventualities.
The change in energy in the room at the end of the day was palpable. And as a facilitator, it was a pretty spectacular ending for me, as well.
I'm Megann Willson, and I'm one of the Partners here at PANOPTIKA. We work with our clients to see everything they need to know to make better decisions, so they can find, understand, and keep their customers. You can find Partner Steve Willson and I on LinkedIn, Twitter, or Facebook. If you'd like more insights delivered to your inbox, or help facilitating your upcoming strategy session, click the button below and sign up for our insiders' circle. You'll be glad you did.
This post was updated on January 15, 2020...it seems clients are still wrestling with how to make decisions when so much seems so uncertain...
Are you having difficulty knowing which move to make next? Maybe you've even undertaken a number of rounds of research, and yet the way still seems unclear. Sometimes when this happens, it's because more than one course of action seems reasonable. Other times, it's because every possibility comes with risks that make some of your team (or you) uncomfortable. What can you do?
In these situations, it's important to get back to basics. Clearly identify the decision you need to make. Then, list only the answers you need, in order to make that decision. Don't get side-tracked by "nice to know". It's rare that you can make a strategic move on one set of data, or using one sort of research tool. More likely, you'll need to combine several screens or frameworks. The good news is that this doesn't always have to be costly. Setting your priorities and conducting an audit of data you already own, will allow you to focus your resources on only sourcing the "mission critical" answers. Setting a plan in advance as to what frameworks you'll use to guide your decision, depending on those answers, is the final piece of the puzzle.
I'm Megann Willson, and I'm one of the Partners here at PANOPTIKA. Whether it's creating frameworks to help sort through key pieces of customer insight, undertaking research audits or leading workshops to teach clients how to do that for themselves, or finding data that approximates data sets their head office uses but that aren't available in their jurisdiction, we help our clients see everything they need to know, to make better business decisions.
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Megann and Steve, Partners in PANOPTIKA, are working for our clients every day to help them see everything they need to know to make better decisions in their complex business environment.
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