A recent Quora question got me thinking about this topic. Then, as often happens, the Baader Meinhof phenomenon kicked in. Suddenly opportunities to talk about the importance of this tool were everywhere.
So what is it, you ask? It's this: have a system. Whether you want more time for travel when you're a business owner, or you'd like more reliable sales results, or you want to be sure your research about customers is a reliable guide to your decisions, a systematic approach makes the difference. Systems are the reason franchises improve many business owners' success rate. Systems free you up to concentrate on your most important tasks. And systems let you see whether it's your research approach, or a change in your customers attitudes, that has resulted in a different response than usual.
Let me give you a couple of examples. The first has to do with the freedom to be working on your business, and not just in it. This is the freedom to travel more, to sell more, to do high-level thinking. The best system I know for doing this has two parts. Part A is to prioritize your work focus regularly, and don't take on anything that doesn't move you toward your over-arching goals for your life and business (those goals should be aligned, by the way). Part B is to invest in help if there is work that is important but can be done by others, more effectively or efficiently than by you. I learned Part B as the $10, $100 and $1000 tasks rule.
Every day, make a list of all the tasks you must take on, and then prioritize them. If they do not contribute to your goals at all, find someone else to help, or eliminate them altogether. (Reading random posts on Facebook when you're not a social media manager, or even when you are...gone). Secondly, figure out which tasks are both urgent and important. They should be at the top of your list. Which of these can be done only by you? (Selling to your best customers? Check. Making strategic decisions for the future of your business or career? Check.) Which of the jobs can be done by someone else, if you pay them? Look at those jobs, and as your first step, pay to get rid of any $10 tasks. Those are the tasks distract you from your most important, or $1000, jobs, like finding your next customer or finishing a project that will make your boss realize how valuable you are. You'd spend $10 (or even $100) to save or make $1000, wouldn't you? I knew you would.
Every business problem that seems like there isn't enough of something (cash flow, customers, sales, ideas, insights) can benefit from putting a system in place. Buy yourself some freedom. Establish a system today.
I'm Megann Willson, and I'm the CEO and one of the Partners here at PANOPTIKA. You can also find insights from us on Facebook, Twitter, and LinkedIn. And for News you can Use directed right to your inbox, sign up using the orange button. Are you stuck and looking to make a career turnaround or start a business? Check out our Upcoming Event link at the top of the page.
Megann and Steve, Partners in PANOPTIKA, are working for our clients every day to help them see everything they need to know to make better decisions in their complex business environment.
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