When was the last time you sat down and had a long talk with your oatmeal?
To those who’ve been around a while, this might remind them of a John Prine song…
But the point I’m trying to get at is: “What is the job your oatmeal is doing for you?”
If it’s a cold day, your oatmeal is warming you for the long day ahead.
If you had a too fun, late night, your oatmeal is settling your stomach, so you can reset your head.
Maybe oatmeal reminds you of those carefree mornings in the kitchen with your Grandmother.
Or perhaps it’s helping you lower your cholesterol so you can increase the chances that you’ll meet your own grandchildren.
So if a simple product such as oatmeal can do all these jobs, and more…what jobs do people need your product to do? And how can you use that understanding to develop long-term, profitable, customer relationships?
We’d like to help, and maybe even give you a legal smile!
Kudos to Clayton Christensen for introducing me to the concept of jobs your products do in his book: "The Innovator's Dilemma"
Megann and Steve, Partners in PANOPTIKA, are working for our clients every day to help them See Everything. Here are some of the things we see.