Funding is the fuel. Funders provide it on their timeline, not yours. It has the benefit of using other people’s money, but also the drawback: once they own a piece of your company, their power and motivations can force you in directions you didn’t intend. Use funding wisely and judiciously, as it can completely obscure the reason you initially started your business.
Revenue, on the other hand, is the generator. It is the engine that creates power in your business to make decisions, to choose your direction, and to invest in the future. It provides operating costs, which funding is often not intended (or allowed) to cover. Assuming you’re working at selling and you understand your sales cycle, you generate it on your timeline. You get to harness this resource, and direct its use to your chosen purpose. That means the money serves you and your business – not the other way around.
So, whether you’re a social enterprise, or a pure-play for-profit company, make plans for revenue, and take control of the future of your business.
I’m Megann Willson, and I’m one of the partners here at PANOPTIKA. That means “see everything”, because we work with our clients so they can see everything they need to know to make better business decisions. You can also find us on LinkedIn, on Twitter, or on Facebook. If you have a challenging customer project, give us a call and let’s talk about how we can help. And if you’d like to see more content like this every week, click the button below.