If You Really Love Your Customers, Do This

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Image from Ron van den Berg via Pixabay
Every day, we hear companies saying they love their customers. And how do they show it? They push them tons and tons of irrelevant content. They flood their inboxes. They try to sell them things they don’t want or need. And here’s what many of them don’t do:

Try to find out what will really make them happy. 

If you’ve been fortunate enough to be in a long-lasting relationship (like we have), you’ll know that you’re always looking for ways to delight the other person. To show them that you want to help them get what they want and need to feel like they are their best. Saying sorry when you’re wrong. Asking their closest friends if there’s something they’ve been dreaming of that they haven’t told you. Not taking, taking, taking. 

So today, on Valentine’s Day, and every day, if you really love your customer:

  1. If you’ve messed up in any way, apologize. Sincerely.
  2. Find out what they’ve really been dreaming about without asking them to spell it out for you (watch, observe, pay attention, or ask others who know them as well or better as you do) and then help them get it.
  3. Do an unasked kindness for them that doesn’t have an immediate payoff for you (A referral? An endorsement? A sincere note of thanks that isn’t a sales pitch?

To you: thanks for reading. We appreciate it. And thank you to all of you who refer others, endorse us on social media, and engage in conversations about how to find, understand, and engage customers. I’m Megann Willson, and I’m one of the Partners here at PANOPTIKA. (The other is Steve Willson – Happy Valentine’s Day!) You can find us on Twitter, Facebook, or LinkedIn, or through our weekly email news.  

 
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