The Best Way to Make Customers Listen

How do you make customers listen to you, when you have something you want to tell them? The very best way to make customers listen, is to think about who you serve. Everyone serves someone, and if you’re in business, any business, you serve your customer. Universities serve their students. Corporations serve their customers (even before shareholders, or the shares won’t be worth much). Once you know who you serve, there are four more things to do, to get customers to listen:

  1. Listen to them first. Hear their aspirations, their challenges, and their concerns.
  2. Tell them that you’ve heard them, so they know you are listening.
  3. Back up what you’ve told them with action.
  4. Share the results.

Once they know that you’re willing to put them first, they’ll listen. You won’t need to ask twice.

I’m Megann Willson, and I’m a Partner here at PANOPTIKA. We work with our clients to help them see everything they need to know to make better decisions for their businesses and careers. You can also find us on Twitter, Facebook, and LinkedIn – and we’ll also send our weekly post along with some other useful tidbits, direct to your inbox – just click the handy button, below.

If You Really Love Your Customers, Do This

Picture
Image from Ron van den Berg via Pixabay
Every day, we hear companies saying they love their customers. And how do they show it? They push them tons and tons of irrelevant content. They flood their inboxes. They try to sell them things they don’t want or need. And here’s what many of them don’t do:

Try to find out what will really make them happy. 

If you’ve been fortunate enough to be in a long-lasting relationship (like we have), you’ll know that you’re always looking for ways to delight the other person. To show them that you want to help them get what they want and need to feel like they are their best. Saying sorry when you’re wrong. Asking their closest friends if there’s something they’ve been dreaming of that they haven’t told you. Not taking, taking, taking. 

So today, on Valentine’s Day, and every day, if you really love your customer:

  1. If you’ve messed up in any way, apologize. Sincerely.
  2. Find out what they’ve really been dreaming about without asking them to spell it out for you (watch, observe, pay attention, or ask others who know them as well or better as you do) and then help them get it.
  3. Do an unasked kindness for them that doesn’t have an immediate payoff for you (A referral? An endorsement? A sincere note of thanks that isn’t a sales pitch?

To you: thanks for reading. We appreciate it. And thank you to all of you who refer others, endorse us on social media, and engage in conversations about how to find, understand, and engage customers. I’m Megann Willson, and I’m one of the Partners here at PANOPTIKA. (The other is Steve Willson – Happy Valentine’s Day!) You can find us on Twitter, Facebook, or LinkedIn, or through our weekly email news.