2020

ABG – Always Be…Grateful

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Cornucopia of autumn produce

Did you send a Thanksgiving greeting to your customers? When was the last time before that, that you said “Thank you”?

When prompted, we remember to let customers know that we’re grateful for their business. When they actually make a transaction, we thank them. But oftentimes, they don’t hear from us otherwise. Especially if they are infrequent purchasers (even if those are large purchases), gratitude can be a bit of a case of “out of sight, out of mind”. This Thanksgiving, you’ve probably got some spare time on your hands. Why not use it to say thank you to everyone who has supported your business this year? And then, make a plan to do so with regularity. It will engage your customers, and keep them thinking about you.

Did we mention we’re grateful for you? Thanks so much for reading this post. Want to hear from us regularly? Subscribe with the orange button, below.

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Do you feel like slamming on the brakes?

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With ever-increasing bad news, do you just want to pile the binders to everything, step back, and hide?

While that may feel good temporarily, if you’re running a business, hitting the brakes and then heading for the hills is never the best policy. Instead, take a step back and then plunge into activities like these:

  1. Use your empathy when dealing with clients and colleagues – you have no idea, especially now, what they may be dealing with.
  2. Communicate, communicate, communicate – it’s important to keep people posted on what you’re doing, and just to let them know that you’re there, and that you care.
  3. Then innovate – before simply giving up on what you’re working on together, figure out whether there are new ways to collaborate and get work done, in a low-contact environment.
  4. Educate yourself and validate what you know – make sure you don’t disseminate information that’s inaccurate, misleading, or induces unnecessary worry for your clients and colleagues.
  5. Explore – new sources of support and revenue, work on changes you haven’t had time for, and summon up your resilience to face whatever comes. Attitude is altitude!

I’m Megann Willson, and with my Partner, Steve Willson, we’re PANOPTIKA. We’re determined to keep our business alive during this pandemic, and will be doing our best to provide practical, usable advice to help you make better decisions for your business, through all our channels, including Facebook, Twitter, and LinkedIn. You can also subscribe to our News You Can Use via the orange button, below. 

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