Zoom in, zoom out!

Image courtesy of David Mark via Pixabay
A little over a week ago, I was at a GATE (Gender and the Economy) event at Rotman. Here’s a clip of Abigail Moriah talking about her experience. (If you can’t see it, you can’t be it). 

Later in the event, Shirley Hoy talked about the importance of being able to zoom in, and zoom out, when approaching any issue. The next day, we were involved in a really spirited discussion with clients about something similar. Whether it’s design thinking, or understanding customers, or working through a business challenge, the ability to take multiple perspectives is invaluable. It’s where that old adage about not being able to see the forest for the trees comes from. 

Why is this important to you? If you want to make #better decisions, by all means, look at the big picture. That’s critical. Then take time to focus on a few details. And lastly, zoom back out again to see if what you saw at the beginning looks the same as it did when you first considered it.

My name is Megann Willson, and I’m one of the Partners here at PANOPTIKA. With my partner, Steve Willson, we work with our clients to find practical, usable solutions to their customer challenges. We can help you cut through complexity and ambiguity and zoom in on what’s important. Find more insights on Twitter, Facebook, or LinkedIn. Then click below to sign up for weekly news that will help you make better decisions for your business.