How do you make customers listen to you, when you have something you want to tell them? The very best way to make customers listen, is to think about who you serve. Everyone serves someone, and if you’re in business, any business, you serve your customer. Universities serve their students. Corporations serve their customers (even before shareholders, or the shares won’t be worth much). Once you know who you serve, there are four more things to do, to get customers to listen:
- Listen to them first. Hear their aspirations, their challenges, and their concerns.
- Tell them that you’ve heard them, so they know you are listening.
- Back up what you’ve told them with action.
- Share the results.
Once they know that you’re willing to put them first, they’ll listen. You won’t need to ask twice.
I’m Megann Willson, and I’m a Partner here at PANOPTIKA. We work with our clients to help them see everything they need to know to make better decisions for their businesses and careers. You can also find us on Twitter, Facebook, and LinkedIn – and we’ll also send our weekly post along with some other useful tidbits, direct to your inbox – just click the handy button, below.