Did you send a Thanksgiving greeting to your customers? When was the last time before that, that you said “Thank you”?
When prompted, we remember to let customers know that we’re grateful for their business. When they actually make a transaction, we thank them. But oftentimes, they don’t hear from us otherwise. Especially if they are infrequent purchasers (even if those are large purchases), gratitude can be a bit of a case of “out of sight, out of mind”. This Thanksgiving, you’ve probably got some spare time on your hands. Why not use it to say thank you to everyone who has supported your business this year? And then, make a plan to do so with regularity. It will engage your customers, and keep them thinking about you.
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