3 Powerful Words and 2 Ways to Use Them


 
This is a re-blog of Megann’s post on LinkedIn in October 2017. She was preparing for an incredible journey, running for City Council. She didn’t win the election, but she learned so much, and grew her network by leaps and bounds. And that’s a prize in itself.

“I believe you.” Have you ever experienced how much of a relief those three words are, when you’re surrounded by doubters? How you might not have even realized how much their negativity was weighing on you? At that moment, you don’t even need the supporter to do something to help the situation. They’ve done enough by simply acknowledging your truth. Many of us have experienced the empowering sensations that those three words can elicit.

What you might not have considered, is that this tiny but powerful message is also a tool you can use, two different ways. The obvious, is when it seems someone close to you is getting a lot of negative pushback on their idea, their opinion, or their statement of a situation. If what they are saying is reasonable, plausible, and they’ve given you no reason in the past to doubt their words, this is a time when you can firm the bonds of your relationship by simply using those three small words. You can do it very publicly, or you can do it quietly. Either way, believing is a valuable gift you can give someone.

The other way you can use “I believe you” is much less common. I recommend you use the statement on yourself. When you know you are right, or you have an important message to deliver, or you’re worried how your truth will be received because it might fly in the face of common practice, get yourself to a mirror. State your case. Look yourself deeply in the eye, and say it. “I believe you”. Say it until you do believe you. The results will be worth it. Believe me.

I’m Megann Willson, and I’m one of the Founders and Partners here at PANOPTIKA. We work with our clients to help them see everything they need to know, to build better, stronger businesses. If you’re looking for more practical, usable business advice, check us out on LinkedIn, Facebook, and Twitter. While you’re at it, Subscribe Here for regular updates and offers. And if you’d like to explore upcoming business coaching opportunities, call me. 

You’ll Never Change!

Change ahead arrow
Never say never! Maybe you’ve tried starting a business or changing careers before, and it hasn’t worked out. Or maybe you’ve considered it, but talked yourself out of it because of your responsibilities, the risks, the time involved…who knows? One thing is for sure, unless you approach it with a plan of action, just like any other business endeavour, you’re doomed. The first part of the plan is to figure out what kind of chance you want to make. Here are five tips to get you started on the right path again:
  1. Envision the future. Give yourself a long runway, maybe five years. Where would you like to be? What will you be doing? Who’s with you? What’s your message? Who’s listening? Painting a clear, detailed picture will let you get a handle on what you want and need from the change. This will help you focus on what you’ll get, and that’s important to keep yourself going when the hard parts of the change begin (because they will).
  2. How did you get there? Look backward from the success you’ve achieved. What skills or talents did you use to get there? These are the tools in your toolkit that you want to use. It’s important to know whether you’ve got everything you need – or whether you’ll need to build regular learning into the picture. (Hint: if you’re not learning and stretching, you’re not thinking big enough – and it won’t feel like you’ve changed anything when you arrive).
  3. Why did you want to go in the first place? Author Simon Sinek recommends that you start with “why”, and then work on what and how – but sometimes it’s difficult to get your brain around the motivation before you figure out what it is that you are motivated to do. If you’d rather start with the purpose, because you already know you want to educate kids or save kittens, go for it. Start here, then backtrack to Step One.
  4. If you tried before, what didn’t work? Don’t do that. Seriously, evaluate what it was about your first effort that failed. You’ve probably done plenty of thinking about that already. Now figure out the actions and attitudes that did work – and work on those. You’ll get a much clearer picture of actions that were helpful and harmful than you had, the last time.
  5. If you’ve never tried, start now. Honestly, start anywhere. Work on your business model. Interview some people in your ideal role. Profile a customer. It doesn’t matter. As soon as you break them logjam and start moving toward the change you’ve been looking for, you’ll start to pick up momentum. Make time to commit to a few steps every day, and just keep going. Eventually, it will all come together. Just dreaming about it won’t get you anywhere.

I’m Megann Willson, and I’m one of the Founding Partners here at PANOPTIKA. Are you experiencing a specific challenge with your new business, or your dream business? Let’s talk. We help our clients find, know, and keep customers – so they can build strong businesses that stand the test of time. You can find more advice from us on Twitter, LinkedIn, or Facebook. Subscribe using the button below for special news and offers from us. 

Are you looking in the wrong place for success?



You made it! You’re on top of the world. But this isn’t where the learning happens.

Think about the most important lessons you’ve learned. Did they happen when at the moment you achieved your goal? More likely, they happened afterward, as you reflected on your struggle. You may have even had a richer learning experience when you didn’t achieve your goal. Think about all those “I’ll never make that mistake again” moments you’ve had. Win or learn, mistakes, failures, and struggles mean you will enter into the next challenge stronger and more able to deal with the difficulties you may face.

What does this tell me? That each roadblock or difficulty prepares you to be even better next time. That the reward for the journey is the journey itself. And that you’ll gain experience and confidence, no matter which path you take, or no matter how everything turns out. Now that’s something to be on top of the world about.


Take Your Time!

Planner and clock

Do you have a long list of things you want to do, and never enough time to get them all done? Here’s how to get control of your calendar. Take your time!
 
No, I don’t mean slowing down, although that can be helpful if you use the time to plan, prioritize, and jettison unhelpful commitments. I’m talking about making sure you take the time back, that others want to take from you. That unwieldy list of meetings? Ask for an agenda, and figure out whether there is something you need to learn or contribute. If your presence is simply to be another “warm body” in the room, you may be better off using your time and talent elsewhere. And what about those well-meaning colleagues, neighbours, or friends, who just want “a couple of minutes”, when you’ve scheduled time to work on an important project, or study, or follow through on some other commitment you’ve made to yourself or others? This is truly a time when you need to take [back] your time. Make sure you have a polite response ready, such as “I’ve made a commitment to work on something right now. Can I call/email you when I’m done?” or “I’m working to a deadline at the moment – let me put some time in my calendar for you for when I’m finished, so I can give you my full attention.”
 
Your time is valuable, as are your commitments to yourself and others. You owe it to yourself to take the time you’ve allocated. Remember: someone else’s lack of planning doesn’t need to be your emergency.

I’m Megann Willson, and I’m one of the partners and founders here at PANOPTIKA. Steve Willson and I can work with you to get your priorities straight, giving you more time to find, understand, and keep the customers that will help you build your business and make more money. When you can see everything, you’ll make better decisions. For more ideas, follow us on LinkedIn, Facebook, or Twitter. And if you’d like a power-packed message directly from us, every week, sign up below.

 

Don’t Spend Money on Learning

Hands with money and plant

Invest it!

Too often, business owners and entrepreneurs forego educational opportunities and occasions to learn because they cost money. Oh, they’ll spend money on advertising, or sales collateral, or even a new point-of-sale system. But when it comes to researching customers to serve them better, or worse yet, adding new skills  to their own personal toolkit, they try to only use the “free” option. This is wrong-headed thinking, in our opinion. Why do we think that?

We believe spending money to learn is an investment. Investing in customer research can help you target more effectively, or move into more productive markets. Investing in tools or skills that make you more productive and a better seller will pay dividends to your business in short order. Thinking of either of these things as “spending” is a little like saving for retirement by putting your money in a sock under your mattress.

Of course you can’t invest your money everywhere – so just like that retirement fund, you’ll need to do some research to find what works best for you. And also like your other investments, you may have trouble figuring out just what that is. If that’s the case, find yourself a coach who can help you evaluate your options.

There’s a new skill or new information out there that will help your business grow. Start looking for your next investment, today.

I’m Megann Willson, and I’m one of the Founders and Partners at PANOPTIKA. If you’re having trouble prioritizing your career or business investments, I can help. With frameworks to help allocate their resources, we help our clients make better decisions. Feeling social? Follow on Twitter, on LinkedIn, or on Facebook. And if you want business and career tips, book recommendations, and more, push the button below to subscribe to our weekly news.

 

Oooh, Our Spider Sense is Tingling

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What does a spider have to do with understanding your customers? No, it’s not a metaphor for entangling them in a sticky web and holding them captive while you make a meal of them. But there is a metaphor involved. Let me explain! 

 

We like to use metaphor-based serious games like Innovation Games® to help teams become more customer-centric. It’s a fun way to reinforce this important perspective, when your team may have had a nice relaxing summer, and now, in a panic to get sales back on track, they’re focusing too much on features, and not enough on the people the features are for. Or, they may be thinking too much about the competition, and not enough about those same customers. We’re experts at the Innovation Game Spider Web, and we love using it as a tool to get teams back in touch with the thing that should be at the centre of their world. (Hint: it’s not your product). With the customer at the centre of the web, we guide your team in an in-depth exploration of 

  1. The problems customers encounter that could be solved by your product or service
  2. Why those problems are important (and what job they’re trying to do when they encounter them)
  3. How the problems are connected, and
  4. What emotional or personal values are impacted by solving/not solving the problem

If you’d like to connect with us about a custom workshop for your team, we’d love to hear from you. To hear more about the ways we’re helping our customers to see everything and make better decisions, why not sign up for our newsletter? 

Megann and Steve Willson are the Partners and Founders of PANOPTIKA, and the Authors of this blog. If you’d like to learn more about what they’ve got to share, you can follow on Twitter, on LinkedIn, or on Facebook. You can also become part of our inner circle and receive free content direct to your inbox. 

 

If The Teacher Will Appear When You’re Ready, How will You Know It’s Time?

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You’ve got a great team of mentors who have helped you get this far, there’s no way they could be holding you back, is there?

​If you have ever taken lessons in a sport, or music, or some other area of your life where you did really well and it seemed to come naturally, you may have also experienced a time when you had to move on to a different teacher, at a higher level. You can have a certain need for support and interaction, and someone can be exactly the right teacher or confidante for that time and place. But as you grow, your needs may change. The good teacher will recognize this, and encourage you to move on. Someone who wants you to stay at the same level, may have their own challenges to work on – and you will need to work on gaining the wisdom to know the difference. This is your job to manage.

As you become faster, fitter, stronger, or whatever goal you have set for yourself, you also need to be looking for those around you who will help you keep up the challenge. At the gym, when the set of weights become easy to lift, experts at fitness know that it’s time to try something heavier or harder. The same is true with your career. Otherwise you are possibly just playing it safe, and coasting. You don’t have to be constantly dissatisfied with your progress, that’s not the point. It’s that by pushing to the next stage, you will begin to build your confidence in just how far you have come – and how far you can go in the future. People who have lost significant amounts of weight say things like, “I can’t believe how much I used to eat”, or “Wow, I would never drink so much on the weekends now, it seems so unhealthy”. Each new challenge is an opportunity for you to build your confidence, and knowing when or whether you need a new teacher is also part of your growth.

If you feel like you’re not progressing, it may be time to look for the next teacher to appear. If you believe you’re ready, you are.

We’re Megann and Steve Willson, the Partners behind PANOPTIKA. We work with our clients to build better businesses and have better relationships with customers and peers, by helping them see everything they need to know to make better decisions. If you’ve got big decisions to make, we’d like to hear from you. You can also get more free advice on Twitter, Facebook, LinkedIn, or by clicking the orange button, below. 

 

The Platinum Pivot

When you think of startup founders, what do you think of? Do they look something like this? 
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There seems to be a perception lately that “startups” are only:

 

1. Tech companies
2. Mostly young men
3. Looking to scale exponentially and strike it rich.

In fact, this couldn’t be further from the truth, and if you’re over 50, an immigrant, or a woman, the next business to launch in Canada might be yours. In 2016, over 6.6 million Canadians over age 50 were in the labour force – about a third, and the number of self-employed persons of all ages was about 2.7 million. If a third of those are self-employed, that’s 900,000 over-fifty entrepreneurs. A 2012 CIBC study noted that over-50s were the fastest-growing segment of the start-up market. While women don’t make up the lion’s share of business starts, their share is consistently growing. Immigrants, too, are finding that if they are struggling to find employment for others, building a business lets them create a job for themselves, and for others. So why not you?

As for the money, there’s nothing to say you won’t strike it rich. There are some late bloomers who went on to have very successful enterprises. Entrepreneurs also identify many other reasons, such as values alignment, more purposeful work, providing necessary but “missing” services in their communities, and employing others in their communities.

There are tremendous advantages to being an entrepreneur when you’ve already logged some career and life experience. Among these, you may have assets you can leverage for start-up capital, so you don’t have to hand over part of your business to venture capitalists, but can retain control for yourself. You’ve also had lots of time to observe a wide variety of business models that work (and don’t), and you’ve built valuable skills that can form the basis of your new enterprise.

Given the high number of workers over age 50, and yet an increasing youth bias in the workplace, there are plenty of mature workers who are (in the words of one columnist we read recently) “disappearing” themselves – doing everything they can to disguise or hide their age. Wouldn’t you think that at age 50 you had finally earned the right to be yourself? So if you’ve reached the half-century mark, we’d like to encourage you to consider the “platinum pivot© ” – think now about how you’re going to take ownership of your career and rely on your own talents for your next 20, 30 or more years of your work life. Sure, there are plenty of youthful startups out there, but they’ll all get older eventually, if they survive. You’ve just got a head start.

We’re Megann and Steve Willson, and we’re the Founders and Partners at PANOPTIKA. We started our business in our 40s, and we’re still going strong, nearly 20 years later. Let us help you build a business that’s just right for you. You can find us on Twitter, on Facebook, and on LinkedIn, and we’d be glad to have you join our inner circle and subscribe for weekly insights using the orange button, below. Let’s get growing, together. 

 

Customers aren’t Complicated. They’re Complex.

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We’ve been reading a great book from our friend Dr. Rick Nason of Dalhousie University, called It’s Not Complicated: The Art and Science of Complexity for Bsiness SuccessIt’s definitely on our “read and recommended list for all our clients. When Megann met with Rick recently, they were discussing analogies for complex versus complicated things, such as: “Complex is like mayonnaise – once you make it, it can’t be separated back into eggs, oil, and lemon juice”. She shared her favourite description of companies who expect to be able to use complicated thinking for complex problems, like the way customers make decisions:

“It’s as though they think customers can be handled like the cakes in an Easy Bake (TM) oven. If they just apply all the same tactics the same way, all the consumer behaviours will pop out the same way at the other end of the machine.”

Hopefully you haven’t been managing your customers like inputs in an Easy Bake oven, but if you have, and you’d like to work on building your team’s complexity thinking, we can help. Why don’t you give us a call, and we can get started with an introductory conversation about how to use the right thinking tools at the right time?

We’re Megann and Steve Willson, and we’re the Partners here at PANOPTIKA. We’d love to work with you and your team to help you see everything you need to know to make better decisions. You can also find us on Twitter, Facebook, or on LinkedIn. And if you’d like to play the home game with us, and get insights direct to your inbox, you can subscribe using the orange button. 

Which is worse? Sunk cost, or sinking your whole business?

Sinking ship Pendleton
 
We see startups and “stay ups” all the time, reaching a point where their costs are escalating as they work to get their product or service to market. Sometimes the issue is insufficient validation at the early stages. Other times, it can be that new information comes to light that wasn’t previously available – and it is a complete game-changer. The trouble arises when there has already been significant investment in taking the current route. Those sunk costs make it incredibly expensive reverse the engines or take a new tack. 

 

At times like that, it’s helpful to think of the current way forward as a metaphorical sinking ship. No matter how much you’ve invested, you’re better to get out with your life (and that of your product or service), than to hang on because of your sunk costs.

If you’ve sunk a lot of time and effort into your business, and evidence is making the way forward less evident, rather than clearer, we’re here to help.

We’re Megann and Steve Willson, and we’re the Founders and Partners of PANOPTIKA. We’ll work with you and your team to help you see everything you need to know to make better business decisions. You can find us on social media, too – on Twitter, Facebook, or LinkedIn. Sign up for our weekly news before the next issue drops on Friday afternoon, using the orange button, and learn what else we’re learning by working with B2B customers around the world.